The Selling of the President 1968 Author:Joe McGinniss "Everybody who reads this book thinks McGinniss was a campaign aide who worked closely with Nixon and his image-makers throughout the fall. This misunderstanding is because journalism is so mediocre that people simply are not used to the kond of reporting and writing McGinniss does for a living. There is no sense in discussing the matter. This b... more »ook is simply the most meaningful writing on the 1968 Presidential election." Wonderful reading--a work of art.« less