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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Serious Creativity Using the Power of Lateral Thinking to Create New Ideas
Author: Edward De Bono
Creative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity -- ideas that will take the creative and business world by storm.
ISBN-13: 9780887305665
ISBN-10: 0887305660
Publication Date: 7/1992
Pages: 338
Rating:
  • Currently 2.8/5 Stars.
 2
2.8 stars, based on 2 ratings
Publisher: HarperBusiness
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas on + 3 more book reviews
Helpful Score: 1
Overall, this is a good book for providing useful problem solving tools and creative thinking skills. The only thing keeping it from being great is how long-winded Edward is. The same amount of information could have been easily conveyed in half the pages.
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 reviewed Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas on + 3 more book reviews
This book addresses creativity in the context of the business world, rather than artistic creativity. It has some good ideas on how to unleash creative thinking in work groups to improve problem solving and come up with innovative solutions.


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