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Services Marketing
Services Marketing
Author:
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edit... more »
Author:
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edit... more »
ISBN-13: 9780134558417
ISBN-10: 0134558413
Publication Date: 1/12/1996
Pages: 660
Rating: ?
ISBN-10: 0134558413
Publication Date: 1/12/1996
Pages: 660
Rating: ?
0 stars, based on 0 rating
Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Sales & Selling >> Management
