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Services Marketing Interactive Approach
Services Marketing Interactive Approach
Author: Raymond P. Fisk, Stephen J. Grove, Joby John
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environm...  more »
ISBN-13: 9781285057132
ISBN-10: 1285057139
Publication Date: 1/2/2013
Pages: 320
Edition: 4
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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