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Search - Services Marketing: People, Technology, Strategy (4th Edition)

Services Marketing: People, Technology, Strategy (4th Edition)
Services Marketing People Technology Strategy - 4th Edition
Author: Christopher Lovelock
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edit...  more »
ISBN-13: 9780130173928
ISBN-10: 0130173924
Publication Date: 7/25/2000
Pages: 720
Edition: 4th
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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