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Services Marketing
Services Marketing
Author:
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world w... more »
Author:
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world w... more »
ISBN-13: 9780071199148
ISBN-10: 0071199144
Publication Date: 8/1/2002
Rating: ?
ISBN-10: 0071199144
Publication Date: 8/1/2002
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
