Skip to main content
PBS logo
 
 

Search - Services Marketing

Services Marketing
Services Marketing
Author: William Chitty, Andrew Hughes, Steven D'Alessandro
Services Marketing helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable th...  more »
ISBN-13: 9780195572315
ISBN-10: 0195572319
Publication Date: 7/12/2012
Pages: 416
Rating:
  ?
0 stars, based on 0 rating
Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.