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Setting the Agenda: Mass Media and Public Opinion
Setting the Agenda Mass Media and Public Opinion
Author: Maxwell McCombs
Setting the Agenda describes the mass media?s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of...  more »
ISBN-13: 9780745661094
ISBN-10: 0745661092
Publication Date: 3/3/2014
Pages: 208
Edition: 2
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Publisher: Polity
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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