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Setting the Agenda: The News Media and Public Opinion
Setting the Agenda The News Media and Public Opinion
Author: Maxwell McCombs
Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media's powerful influence early in the last century with his phrase, "the world outside and the pictures in our heads," a det...  more »
ISBN-13: 9780745623139
ISBN-10: 0745623131
Publication Date: 10/1/2004
Pages: 184
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Publisher: Polity Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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