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Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers
Shaping the Corporate Image An Analytical Guide for Executive Decision Makers
Author:
This book discusses how a corporate reputation is acquired, maintained, and nurtured. Academic and practitioner literature on this topic is explained and discussed, and the views of interviewed chief executive officers and public relations specialists are summarized and analyzed. The authors, two university professors and a public relations spec... more »
Author:
This book discusses how a corporate reputation is acquired, maintained, and nurtured. Academic and practitioner literature on this topic is explained and discussed, and the views of interviewed chief executive officers and public relations specialists are summarized and analyzed. The authors, two university professors and a public relations spec... more »
ISBN-13: 9780899305646
ISBN-10: 0899305644
Publication Date: 5/30/1992
Pages: 184
Rating: ?
ISBN-10: 0899305644
Publication Date: 5/30/1992
Pages: 184
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Public Relations
- Business & Money >> Skills >> Communications
