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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
The Shopper Marketing Revolution Consumer Shopper Retailer How Marketing Must Reinvent Itself in the Age of the Shopper
Author: Toby Desforges, Mike Anthony
The consumer goods industry accounts for 20 percent of the world?s gross domestic product (GDP)?that?s over $14 trillion in turnover. And yet the industry isn?t growing! It lags behind global GDP growth, and the latest figures suggest that the world?s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the ...  more »
ISBN-13: 9781939418272
ISBN-10: 1939418275
Publication Date: 6/21/2013
Pages: 340
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Publisher: RTC Publishing
Book Type: Paperback
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