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Shopping for Identity : The Marketing of Ethnicity
Shopping for Identity The Marketing of Ethnicity
Author: Marilyn Halter
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express thei...  more »
ISBN-13: 9780805241563
ISBN-10: 0805241566
Publication Date: 9/19/2000
Pages: 256
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Publisher: Schocken
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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