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Shrinkwrap: Cases in E-Commerce
Shrinkwrap Cases in ECommerce
Author: Jeffrey Rayport
This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.
ISBN-13: 9780077103903
ISBN-10: 0077103904
Publication Date: 8/1/2002
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
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