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The significance of the women's movement to marketing: A life style analysis (Landmark dissertations in women's studies series)
The significance of the women's movement to marketing A life style analysis - Landmark dissertations in women's studies series
Author: Alladi Venkatesh
The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen i...  more »
ISBN-13: 9780030695889
ISBN-10: 0030695880
Pages: 209
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Publisher: Praeger
Book Type: Hardcover
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