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SimMarket Research: Playbook for Students
SimMarket Research Playbook for Students
Author: Nancy J. Nentl, Craig Miller
The "Sim" series is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today's hottest marketing and financial...  more »
ISBN-13: 9780072839685
ISBN-10: 0072839686
Pages: 66
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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