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Small Business E-Commerce Management
Small Business ECommerce Management
Author: Ian Chaston
E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance sm...  more »
ISBN-13: 9781403912329
ISBN-10: 1403912327
Publication Date: 1/3/2004
Pages: 300
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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