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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Author: J. Gary Taylor, Patricia J. Scharlin
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Rep...  more »
ISBN-13: 9780300102338
ISBN-10: 030010233X
Publication Date: 4/10/2004
Pages: 304
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Publisher: Yale University Press
Book Type: Hardcover
Members Wishing: 0
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