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Smart Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
Smart Simple Design Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection Author:G. D. Galsworth Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between des... more »ign and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.« less