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The Social Bootstrap Guide to DIY Thought Leadership
The Social Bootstrap Guide to DIY Thought Leadership Author:Adam Wood Imagine getting a call, out of nowhere. You're being asked by a major newspaper to give your opinion on a breaking news story. Or a book is being published, and they need you to write a quote for the back cover. Or they'd like to interview you for a documentary. Or someone wants to know if you could do some work for them- they'll pay... more » whatever it takes, because they really want you. Imagine having a great idea, writing it down, and suddenly a few hundred people are talking about it, writing about it, arguing about it... paying you to find out more. Imagine mentioning a product, a website, a book, or a company, and within minutes a thousand people have bought, visited, read, and hired. Imagine a hundred, a thousand, a million people each day seeing your name, or thinking about one of your products, or wishing they could afford to hire you, or hoping to meet you at a conference. That's being a Thought Leader.« less