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Social Communication in Advertising: Consumption in the Mediated Marketplace
Social Communication in Advertising Consumption in the Mediated Marketplace
Author: William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new co...  more »
ISBN-13: 9780415966764
ISBN-10: 0415966760
Publication Date: 9/28/2005
Pages: 432
Edition: 3
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Publisher: Routledge
Book Type: Paperback
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