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Social Marketing: Influencing Behaviors for Good
Social Marketing Influencing Behaviors for Good
Author: Nancy R. Lee, Philip Kotler
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. It takes key marketing principles and applies them to campaigns and efforts to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most in...  more »
ISBN-13: 9781412981491
ISBN-10: 1412981492
Publication Date: 11/1/2011
Pages: 520
Edition: Fourth Edition
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Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
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