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Social Media Marketing: A Strategic Approach
Social Media Marketing A Strategic Approach
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to constru...  more »
ISBN-13: 9780538480871
ISBN-10: 0538480874
Publication Date: 3/15/2012
Pages: 320
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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