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Social Media Marketing
Social Media Marketing
Author: Tracy L. Tuten, Michael R. Solomon
Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer?s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand?s marketi...  more »
ISBN-13: 9781473913011
ISBN-10: 1473913012
Publication Date: 1/26/2015
Pages: 352
Edition: Second Edition
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Publisher: SAGE Publications Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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