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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Social Media Metrics How to Measure and Optimize Your Marketing Investment
Author: Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing ...  more »
ISBN-13: 9780470583784
ISBN-10: 0470583789
Publication Date: 4/5/2010
Pages: 272
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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