Social Network Analysis Author:John Scott Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research. — New to This Edition: — A chapter on data collection, covering a crucial phase of the research process ... more » Fully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected world Detailed ?Further Reading? sections help you explore the wider literature Practical exercises including real-world examples of social networks enable you to apply your learning Expanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.« less