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The Social Psychology of Consumer Behaviour (Applying Social Psychology)
The Social Psychology of Consumer Behaviour - Applying Social Psychology
Author: Richard Bagozzi, Zynep Gurhan-Canli, Joseph R Priester
* How do consumers process information? — * How do they make choices and decisions? — * How are decisions translated into actions of consumption? — * How can marketing influence and respond to consumers? — The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical ...  more »
ISBN-13: 9780335207220
ISBN-10: 0335207227
Publication Date: 10/2002
Pages: 224
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Publisher: Open University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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