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Sold On Radio: Advertisers in the Golden Age of Broadcasting
Sold On Radio Advertisers in the Golden Age of Broadcasting
Author: Jim Cox
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its ...  more »
ISBN-13: 9780786433919
ISBN-10: 0786433914
Publication Date: 5/23/2008
Pages: 332
Edition: illustrated edition
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Publisher: McFarland
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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