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Solving the Management Case (Marketing Series)
Solving the Management Case - Marketing Series
Author: Angela Hatton, Paul Roberts, Mike Worsam
Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into. All successful managers have learned the need to delegate tac...  more »
ISBN-13: 9780750601962
ISBN-10: 0750601965
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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