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Solving the Management Case (Marketing Series)
Solving the Management Case - Marketing Series Author:Angela Hatton, Paul Roberts, Mike Worsam Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into. All successful managers have learned the need to delegate tac... more »tical issues to clear space for the strategic development of the organization as a whole. This book is intended to assist with the period of transition from tactical to strategic management. The hard task of commercial decision making is addressed - the true test of the successful manager. The text is intended as a reference for the working manager, and also for those taking a management course. The emphasis throughout is upon the practical use of tools of management. The book offers practical guidance on how to make decisions in real time - often when short of information; on how to set and meet budgets and targets; and on how to to cope with unpredictable managing directors and a fluctuating marketplace - all are everyday tasks which have to be faced by the practising manager.« less