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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
The Soul of Design Harnessing the Power of Plot to Create Extraordinary Products
Author: Robert Austin, Lee Devin
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. — The Soul of Design explores the uncanny power of some products to grab and hold attention?to create desi...  more »
ISBN-13: 9780804757201
ISBN-10: 0804757208
Publication Date: 9/5/2012
Pages: 192
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Publisher: Stanford Business Books
Book Type: Hardcover
Members Wishing: 0
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