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The Spiral of Silence: Public Opinion--Our Social Skin
The Spiral of Silence Public OpinionOur Social Skin Author:Elisabeth Noelle-Neumann In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable. — For this second edition, Noelle-Neumann has added three new chapters: the first dis... more »cusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defenses of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.« less