The Sponsorship Seeker's Toolkit Author:Anne-Marie Grey, Kim Skildum-Reid Sponsorship has changed! Sponsorship has evolved from simple signage and hospitality to sophisticated, objective-oriented partnerships. Competition for sponsorship dollars is fierce. But the good news is that most sponsorship seekers don't understand how to create the type of partnerships that corporations are now expecting. Nor do they un... more »derstand that these new partnerships provide enormous benefits to the sponsorship seeker. The Sponsorship Seeker's Toolkit and accompanying disk provide a step-by-step, no-nonsense approach to securing, retaining, and managing sponsorship. The Toolkit is full of easy-to-use tools, techniques, resources, and templates, creating a straightforward framework for people just starting out in sponsorship, and enhancing the skills of seasoned professionals. Who will benefit from this book? Anyone seeking or servicing corporate sponsorship, including: Sporting events, organizations, and athletes
Community events, programs, and festivals
Cultural organizations and museums
Causes
Associations and other membership organisations
Educational, medical, and research institutions
Stadiums, theatres, arenas, and other venues
Parks, zoos, and recreational areas
Government programs and events So, read The Sponsorship Seeker's Toolkit, add a liberal dose of enthusiasm, and give yourself the edge!« less