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Sport Business in the Global Marketplace (Finance and Capital Markets)
Sport Business in the Global Marketplace - Finance and Capital Markets
Author: Hans Westerbeek, Aaron Smith
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in ...  more »
ISBN-13: 9781403903006
ISBN-10: 140390300X
Publication Date: 1/18/2003
Pages: 250
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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