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Sports and Entertainment Marketing
Sports and Entertainment Marketing
Author: Ken Kaser, Dotty B. Oelkers
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
ISBN-13: 9780538445146
ISBN-10: 0538445149
Publication Date: 3/29/2007
Pages: 432
Edition: 3
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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