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Sports Marketing: Competitive Business Strategies for Sports
Sports Marketing Competitive Business Strategies for Sports
Author: Christine M. Brooks
B> Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sp...  more »
ISBN-13: 9780138358938
ISBN-10: 0138358931
Publication Date: 2/8/1994
Pages: 352
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Publisher: Pearson Education
Book Type: Hardcover
Members Wishing: 0
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