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Sports Marketing
Sports Marketing
Author:
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
Author:
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
ISBN-13: 9780132147620
ISBN-10: 0132147629
Publication Date: 7/15/2012
Pages: 480
Edition: 5th Revised edition
Rating: ?
ISBN-10: 0132147629
Publication Date: 7/15/2012
Pages: 480
Edition: 5th Revised edition
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Industries >> Hospitality, Travel & Tourism
- Business & Money >> Industries >> Sports & Entertainment
- Business & Money >> Marketing & Sales >> Marketing
- Business & Money >> Marketing & Sales >> Sales & Selling
- Reference
