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Squeezing a New Service into a Crowded Market (Haworth Marketing Resources)
Squeezing a New Service into a Crowded Market - Haworth Marketing Resources
Author: William Winston, Dennis J Cahill
Squeezing a New Service Into a Crowded Market begins to answer the question of how to successfully offer another service in what appears to be an already crowded market. Is there room for one more hospital? Another law firm? Another newspaper? Another spreadsheet? Yes, according to Dennis Cahill. He shows readers how--through theory and case stu...  more »
ISBN-13: 9781560249399
ISBN-10: 1560249390
Publication Date: 8/24/1995
Pages: 164
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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