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Starting and Managing the Small Business (Mcgraw-Hill Series in Management)
Starting and Managing the Small Business - Mcgraw-Hill Series in Management Author:Arthur H. Kuriloff, John M. Hemphill, Douglas Cloud This highly readable text provides students with extensive knowledge of the steps needed to start and run a small business. The primary focus of the text is on the creation of a business plan. The solid coverage of past editions has been reinforced with the addition of two important new chapters: "Managing Customer Relations," and "Managing Inte... more »rnational Trade." The text continues to offer strong entrepreneurial case studies, including three "epilogues" to cases featured in the second edition.« less