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Stated Choice Methods: Analysis and Application
Stated Choice Methods Analysis and Application
Author: Jordan J. Louviere, David A. Hensher, Joffre D. Swait
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communica...  more »
ISBN-13: 9780521788304
ISBN-10: 0521788307
Publication Date: 10/23/2000
Pages: 402
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Publisher: Cambridge University Press
Book Type: Paperback
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