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Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management
Author: V. Kumar, J. Andrew Petersen
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand a...  more »
ISBN-13: 9781119993209
ISBN-10: 1119993202
Publication Date: 9/19/2012
Pages: 288
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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