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Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Strategic Brand Engagement Using HR and Marketing to Connect Your Brand Customers Channel Partners and Employees
Author: John G Fisher
Recent research by trade organization Enterprise Engagement Alliance found that ?employee engagement? has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as i...  more »
ISBN-13: 9780749470135
ISBN-10: 0749470135
Publication Date: 11/28/2013
Pages: 232
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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