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Strategic Brand Management
Strategic Brand Management
Author:
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions?and thus improving the long-term profitability of specific... more »
Author:
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions?and thus improving the long-term profitability of specific... more »
ISBN-13: 9781408208151
ISBN-10: 1408208156
Publication Date: 12/1/2008
Rating: ?
ISBN-10: 1408208156
Publication Date: 12/1/2008
Rating: ?
0 stars, based on 0 rating
