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Strategic Copywriting: How to Create Effective Advertising
Strategic Copywriting How to Create Effective Advertising
Author: Edd Applegate
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and ...  more »
ISBN-13: 9780742530676
ISBN-10: 0742530671
Publication Date: 10/4/2004
Pages: 256
Edition: illustrated edition
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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