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Strategic Corporate Communications: A Global Approach for Doing Business in the New India
Strategic Corporate Communications A Global Approach for Doing Business in the New India
Author: Paul A. Argenti
As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. ?Put simply,? writes Paul Argenti,...  more »
ISBN-13: 9780071549912
ISBN-10: 0071549919
Publication Date: 8/26/2008
Pages: 360
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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