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Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business
Strategic Digital Marketing How to Apply an Integrated Marketing and ROI Framework for Your Business
Author: Eric Greenberg, Alexander Kates
Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeed. Strategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running ...  more »
ISBN-13: 9780071819503
ISBN-10: 0071819509
Publication Date: 10/11/2013
Pages: 352
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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