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Strategic Industrial Marketing
Strategic Industrial Marketing
Author:
This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also sp... more »
Author:
This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also sp... more »
ISBN-13: 9780138505202
ISBN-10: 0138505209
Pages: 384
Edition: 2nd
Rating: ?
ISBN-10: 0138505209
Pages: 384
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
