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Strategic Innovation: New Game Strategies for Competitive Advantage
Strategic Innovation New Game Strategies for Competitive Advantage
Author: Allan Afuah
In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply developing new technologies into new products or services, but in many cases finding new models for doing business in the face of change. It often entails changing the rules of the game. From the late 19...  more »
ISBN-13: 9780415997812
ISBN-10: 041599781X
Publication Date: 2/17/2009
Pages: 504
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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