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Strategic Management: Building and Sustaining Competitive Advantage
Strategic Management Building and Sustaining Competitive Advantage
Author: Robert A. Pitts, David Lei
This new strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter...  more »
ISBN-13: 9780314061133
ISBN-10: 0314061134
Publication Date: 9/1/1995
Pages: 409
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Publisher: West Group
Book Type: Paperback
Members Wishing: 0
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 reviewed Strategic Management: Building and Sustaining Competitive Advantage on
Many ideas for management



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