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Strategic Management: Concepts and Applications (Mcgraw-Hill Series in Management)
Strategic Management Concepts and Applications - Mcgraw-Hill Series in Management
Author: Samuel C. Certo, J. Paul Peter
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, ...  more »
ISBN-13: 9780070104587
ISBN-10: 0070104581
Pages: 1,200
Edition: 2 Sub
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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