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Strategic Management: Concepts and Applications
Strategic Management Concepts and Applications
Author: Samuel C. Certo, J. Paul Peter, Edward J. Ottensmeyer
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, ...  more »
ISBN-13: 9780256151589
ISBN-10: 025615158X
Pages: 688
Edition: 3 Sub
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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