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Strategic Management: Creating Competitive Advantage
Strategic Management Creating Competitive Advantage
Author: Gregory G. Dess, Tom Lumpkin
A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics...  more »
ISBN-13: 9780071151061
ISBN-10: 0071151060
Pages: 544
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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